Life is an endless adventure. Life is open. Life is without boundaries. It is free, exciting and inviting. And yet, our experience of life is different.

From the moment you are born you are taught – or conditioned – what is right and wrong, good and bad, allowed and not allowed, possible and not possible. Education and past experiences shaped your mind and your behavioural patterns. Anything that does not match these patterns becomes ‘wrong’; you reject it and you run away from it. Your experience of life becomes narrow, and as a result it feels empty.

How can you shift from your conditioned existence to a life of freedom and unlimited potential?



We collaborate with Positive Psychology Learning – which you could check out here.

Dr. Itai Ivtzan has established the “Awareness Is Freedom” (AIF) project in order to answer this question. AIF is grounded on a combination of Positive Psychology and Spiritual theories, models, and practical work with the aim of creating more awareness in your life.

Itai’s psychological work is based upon a study of how human beings prosper – Positive Psychology. Its goal is to identify and enhance the human strengths and virtues that make life worth living and allow individuals to thrive.

Positive Psychology allows you to recognise who you truly are in a life where inspiration, openness, and creativity are everyday experiences. It also provides you with important tools to better understand and engage with your meaning in life. When you realise your own personal meaning you can make choices which reflect it – you then live life to the fullest.

Awareness allows you to walk this path of self-realisation, growth, and positive change. As you become more aware you discover the ability, the inner-space, and the time to stop automatic, conditioned reactions. Your addictions to certain behaviours slowly disappear.

As you engage and devote yourself to this process, you will find your life totally changes – you will become more awake, sensitive, caring, alive, and connected to yourself and to others.

Most importantly you will feel more free. Awareness Is Freedom.

Discover the ‘Awareness is Freedom’ project

Dr. Itai Ivtzan of Awareness is Freedom

Dr. Itai Ivtzan

Dr. Itai Ivtzan is a positive psychologist, a senior lecturer, and the program leader of MAPP (Masters in Applied Positive Psychology) at the University of East London (UEL).

Awareness is Freedom Research


Dr. Ivtzan has provided electronic versions to ensure timely dissemination of academic work for individual, non-commercial purposes.

Meditation Teacher Training

This Meditation teacher training would teach you how to achieve a regular, sound, and peaceful practice of meditation while providing you with the tools to teach others. This is a comprehensive and accredited course.